Compiling information across numerous channels and marketing platforms
Measuring consolidated campaign performance across omni-channels
Understanding audience perceptions and sentiments to drive communication strategies and campaign planning
Improving attribution measurement across omni-channel campaigns
Campaign design and spend allocation to achieve / maximize conversions
Quantifying the impact of marketing campaigns in driving demand and sales impact. Closing the feedback loop on marketing activities
Automated integration of 1st party and 3rd party data across MARTECH stack and platforms to provide a consolidated view of marketing activities and campaign performance.
Mining audience perceptions about brand and product attributes using digital data using our proprietary SAINTS.AI.
Measuring the impact of marketing spend to optimise campaign design and improve ROI/ROAS.
Auditing campaign design and setup to improve campaign performance measurement and attribution:
Aligning campaign KPIs to sales KPIs.
Build data streams to capture content delivery, consumption and conversions across each channel and stage of campaign deployment.
Measuring the impact of marketing conversions on sales conversions.
Get first hand and
Understanding competitor communication strategy and key attributes, to tailor your strategy
Understanding the stated v/s derived importance of attribute drives (e.g. safety in airlines)
Automation and concurrency
of data allows a constant