
SURVEY & RESEARCH ANALYTICS
Deriving consumer insights, satisfaction, brand equity from primary research and digital channels
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Market Segmentation
Unearthing target audiences by segmenting market populations into distinct groups to build potential customer profiles
Value Proposition Drivers
Identifying drivers of key attitudes and behaviors, to understand market sentiments, in line with that of a brand's value proposition
Brand Positioning
Understanding market perceptions and positioning of a brand and also it's competitors
Voice of Customer
Decoding customer feedback to identify pain points and improve customer experience