Executing end-to-end analytics solutions, from sales planning, merchandising, marketing, to pricing-promotion & inventory

Customer Insights
  • Understand consumer journeys through acquisition, retention-churn, cohorts analysis, and loyalty behaviour

  • Using segmentation and clustering to identify personas to delve into buying behaviour

  • Unearthing customer experience through brand and product drivers, satisfaction, and voice of customer analytics

Sales Performance
  • Establish baselines and measure the performance of unit metrics and KPIs across direct and in-direct channels, products categories, and geographies

  • Improve seasonal forecasting and annual budgeting efficiency

  • Improve return on investment by measuring marketing campaign effectiveness, optimising omni-channel attribution, and leveraging targeted marketing strategies for distinct client personas

  • Understand the voice of customers to gain deeper audience insights and in turn drive engagement

  • Optimise assortment and SKU rationalisation through product mix and pricing analysis

  • Improve SKU efficiency and measure its cascading impact across inventory, supply chain and sales

Inventory & Supply Chain
  • Improving inventory planning through churn analysis

  • Optimising supply chain and logistics