RETAIL ANALYTICS
Executing end-to-end analytics solutions, from sales planning, merchandising, marketing, to pricing-promotion & inventory
Customer Insights
Understand consumer journeys through acquisition, retention-churn, cohorts analysis, and loyalty behaviour
Using segmentation and clustering to identify personas to delve into buying behaviour
Unearthing customer experience through brand and product drivers, satisfaction, and voice of customer analytics
Sales Performance
Establish baselines and measure the performance of unit metrics and KPIs across direct and in-direct channels, products categories, and geographies
Improve seasonal forecasting and annual budgeting efficiency
Marketing
Improve return on investment by measuring marketing campaign effectiveness, optimising omni-channel attribution, and leveraging targeted marketing strategies for distinct client personas
Understand the voice of customers to gain deeper audience insights and in turn drive engagement
Merchandising
Optimise assortment and SKU rationalisation through product mix and pricing analysis
Improve SKU efficiency and measure its cascading impact across inventory, supply chain and sales
Inventory & Supply Chain
Improving inventory planning through churn analysis
Optimising supply chain and logistics