Assessing marketing strategy and goals, establishing measurement frameworks, understanding data maturity and defining analytics and reporting sales performance.
Measuring content effectiveness across campaigns, channels, topics and media types to identify which content and topic resonates with your audience.
Consumer Experience Measurement
Leveraging the voice of customers to identify what consumers want, what they feel about your brand and products, and what they say about their experience
Attribution and ROI Optimization
Conducting quantified analyses to measure your omni-channel marketing strategy and understand effectiveness and key drivers. Optimizing the channel mix to maximize your return on investment.
Identifying organic influencers and measuring the effectiveness of paid influencers