Working with the most recognisable global wildlife conservation organization to help them measure content & campaign effectiveness across social media channels in multiple countries across the globe

OVERVIEW

The World Wildlife Fund is one of the most recognized conservation agencies with the Panda logo. WWF has a presence in over 100+ countries globally and works on Nature conservation initiatives across 4 verticals of Forest conservation, Climate change, Ocean conservation & Food.


The global communications team coordinates the messaging across these verticals globally. Social media campaigns & content strategy plays a big part of their communications strategy in generating awareness regarding key causes.


One of the challenges faced is to understand the overall reach and awareness generated by these campaigns through individual regional offices and understanding audience engagement with contents and campaigns across socially & economically diverse countries globally. The other challenge is to provide a consolidated impact view to donors.

INDUSTRY

Donor funded conservation agency

CHALLENGES

[object Object]

APPROACH

The World Wildlife Fund is one of the most recognized conservation agencies with the Panda logo. WWF has a presence in over 100+ countries globally and works on Nature conservation initiatives across 4 verticals of Forest conservation, Climate change, Ocean conservation & Food.


The global communications team coordinates the messaging across these verticals globally. Social media campaigns & content strategy plays a big part of their communications strategy in generating awareness regarding key causes.


One of the challenges faced is to understand the overall reach and awareness generated by these campaigns through individual regional offices and understanding audience engagement with contents and campaigns across socially & economically diverse countries globally. The other challenge is to provide a consolidated impact view to donors.

Understanding content & campaign resonance with audiences from different parts of the world and measuring the impact generated through campaigns for key global initiates

With KPI reports updated daily across campaigns and platforms for every region, the comms team can accurately baseline & measure ongoing performance

Working with the most recognisable global wildlife conservation organization to help them measure content & campaign effectiveness across social media channels in multiple countries across the globe