Working with one of the most distinctive & iconic footwear brands to help them automate data management & unified reporting across Asia Pacific
OVERVIEW
Founded in 1774, over 240 years ago, Birkenstock is a privately held German shoes & sandals brand that still manufacturers exclusively within Germany. They are most popularly known for their contoured cork soles. In recent years, Birkenstock has expanded its line of products & accessories and is now sold in some 90+ countries around the world.
As the company has grown organically over the years, systems & processes have evolved independently across markets to manage regional strategies & challenges. Therefore, data for different regions, countries & even business functions is disparate.
The challenge for the Asia Pacific management team was consolidated timely reporting and performance insights across business functions and across over 23 countries; having a single version of truth in terms of sales, financial and inventory numbers from across the region.
INDUSTRY
Retail Footwear & accessories
CHALLENGES
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APPROACH
Founded in 1774, over 240 years ago, Birkenstock is a privately held German shoes & sandals brand that still manufacturers exclusively within Germany. They are most popularly known for their contoured cork soles. In recent years, Birkenstock has expanded its line of products & accessories and is now sold in some 90+ countries around the world.
As the company has grown organically over the years, systems & processes have evolved independently across markets to manage regional strategies & challenges. Therefore, data for different regions, countries & even business functions is disparate.
The challenge for the Asia Pacific management team was consolidated timely reporting and performance insights across business functions and across over 23 countries; having a single version of truth in terms of sales, financial and inventory numbers from across the region.
Automating the consolidation & management of sales & inventory data collected from distributors allows for faster & more reliable reporting
Better data allows for better seasonal sales planning & forecasting for direct & indirect sales channels
Detailed sales analysis of historic seasons allows for better merchandising planning for upcoming seasons
