Multi-channel digital marketing overview at-a-glance

OVERVIEW

The Body Shop is an organic body & beauty care products brand. The Asia Pacific digital marketing team wanted to evaluate the effectiveness of their social media marketing strategy, campaigns and execution across 13 countries in the region. 

With content creation being done by both the APAC digital teams as well as by individual regional offices and franchisees, the challenge was to understand what content worked best and where. 

The APAC digital Lead received monthly offline reports manually prepared by 15+ regional reps for 50+ social media channels. Sifting through these discrete and voluminous reports & getting a concrete picture on how the Brand was doing was a daunting task.

INDUSTRY

Retail Cosmetics

CHALLENGES

APPROACH

The Body Shop is an organic body & beauty care products brand. The Asia Pacific digital marketing team wanted to evaluate the effectiveness of their social media marketing strategy, campaigns and execution across 13 countries in the region. 

With content creation being done by both the APAC digital teams as well as by individual regional offices and franchisees, the challenge was to understand what content worked best and where. 

The APAC digital Lead received monthly offline reports manually prepared by 15+ regional reps for 50+ social media channels. Sifting through these discrete and voluminous reports & getting a concrete picture on how the Brand was doing was a daunting task.

Automation of data extraction, compilation & reporting allows for 95% reduction in time spent for manual compilation & improves reporting cycle from monthly to daily

Audience segmentation allows delivery of tailored content to leverage conversational trends & drive higher audience engagement and a higher ratio of user generated content

Enables efficiency improvement & cost optimization across content creation costs, promoted campaigns and celebrity influencers

Multi-channel digital marketing overview at-a-glance